PR, Comms & Media Monitoring

Measure what your coverage really does for your brand

Stop reporting reach and impressions. Kleverbrand evaluates every mention across approved influential sources — quality, prominence, sentiment and strategic alignment — and rolls it into one Net Brand Score.

Coverage quality breakdown

Last 30 days
82
Sentiment
Tier 1
Top outlets
+18%
SoV
Media and PR monitoring dashboard
The problem

Where existing PR measurement fails

Coverage volume rewards noise

Impressions and reach reward quantity over quality — they never capture whether coverage actually moved perception or business outcomes.

AVE lacks credibility

Ad Value Equivalency is widely criticized and gives executives no decision-grade insight to justify budget allocation.

Share of voice without depth

SOV alone hides narrative positioning and sentiment trends — and doesn't show when you're doing better or worse than you should.

Manual analysis doesn't scale

Human-led analysis is slow, subjective and impossible to scale across multiple markets, languages and real-time monitoring.

What you get

A complete media intelligence layer

Sentiment & prominence

Understand how effectively you performed — the tone of coverage and how prominently your brand featured in each article.

Publication weighting

A mention in a tier-1 outlet isn't a mention in a blog. We weigh the real influence of each publication.

Message alignment

Measure how well coverage carried your strategic messages — not just whether you were named.

Competitive share of voice

Track SoV continuously and prove how your efforts shift narrative ownership in your favour.

20+ languages, one standard

Global media coverage from influential sources worldwide, normalized into a single comparable metric.

Exec-ready in minutes

Generate a board-ready summary with the relevant figures and quotes — not in 90 minutes of manual work, in minutes.

In practice

Built for the moments that matter

Campaign performance

Prove the qualitative impact of a launch or campaign in real time — not weeks later.

Crisis & public affairs

Detect issues early, assess impact quickly, and align leadership on the response.

Always-on reputation

Continuous brand perception tracking across every market you operate in.

Competitive benchmarking

See exactly how you stack up against rivals and your own historical performance.

Sample reports

What a PR & media report looks like

Anonymized examples of Kleverbrand performance reports — Net Brand Score, coverage quality, share of voice and search impact.

Anonymized samples. Brand, talent, partners, outlets and figures have been genericized.

Turn your coverage into a board-ready score

Book a demo for a live rating of your recent campaign.

Book a demo