The problem isn't effort — it's measurement. Here's why Comms & PR still struggles to prove value, and the method behind the Net Brand Score that finally fixes it.
Performance is still reported with vanity metrics that fail to demonstrate real business impact or strategic value.
Perception shifts in real time across global markets, but reporting cycles lag weeks behind the critical moments.
Budget pressure, executive skepticism and a tighter economy put Comms & PR headcount at risk more than ever.
Teams spend countless hours building reports manually — often last-minute — instead of focusing on strategic work that drives outcomes.
Current tools don't reflect the quality of storytelling or demonstrate strategic impact to stakeholders and clients.
Without standardized KPIs, it's challenging to show how communications contributes to broader business goals.
In competitive pitches, teams lack a universal standard to clearly demonstrate their unique value and track record.
NBS is a standardized metric that quantifies brand perception and media performance with a proprietary AI algorithm — so leadership finally speaks one language.
A single, decision-grade number — benchmarked over time and against competitors.
Every mention is evaluated across approved influential sources — weighing quality, prominence, sentiment and strategic alignment.
Net Brand Score
Q2 2026 · Global
Global media monitoring across 20+ languages, capturing meaningful brand mentions from influential sources worldwide.
Sophisticated evaluation of quality, sentiment, prominence, message alignment and competitive context using advanced AI models.
Executive summaries with benchmarks, delivered on your schedule or on demand — always decision-ready.
Understand not just where you appeared, but how effectively — the quality of coverage, your prominence in each article and the influence of the publication.
Track share of voice continuously and demonstrate how your strategic efforts are shifting competitive dynamics and narrative ownership in your favour.
See how many people actively searched for your brand on Google and YouTube after key announcements — connecting PR to bottom-funnel interest.
CEOs and CFOs understand communications impact through a universal standard that connects to business outcomes.
Communications teams are recognized as true business partners — not just support functions.
In-house teams and agencies save hundreds of hours on reporting, redirecting focus to strategic initiatives that drive growth.
Storytelling effectiveness becomes measurable over time, enabling continuous improvement of brand positioning.
Book a demo and we'll walk you through a live Net Brand Score.
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